christmas card designs

Send christmas wishes to your customers with personalised christmas cards

Graphic Design

christmas card designs

Sending personalised christmas cards to your customers is a great way to keep your business in their minds throughout the festive season.

I offer a choice of six christmas card designs that can be personalised with your christmas message, contact details and logo. The christmas cards you will receive are A5 when folded and printed full colour throughout on 350gsm Mondi Colour Copy board. The christmas cards are trimmed to size, creased, and supplied with C5 120gsm Premium Ultra Peel & Seal envelopes.

Call 07845 829 000 or email emma@emmabrett.co.uk for an christmas card order form.

 

Effective feedback can turn a good design into a great design

Client feedback is one of the most important parts of any design process. That’s why most graphic designers make a point to ask for feedback early and often. Feedback is an opportunity for me to check in with you, the client. To hear your opinions. To make sure you’re happy. To keep us both on the same page making sure the graphic design project is heading in the right direction.

A few simple guidelines is all it takes to craft great design feedback.

Whether you communicate in person, over the phone, or via email, these tips will ensure that your graphic designer understands your needs so you get the design that suits the brief and target audience.

1. Be specific with your design feedback

Don’t be vague with your design feedback instead try being direct. Ambiguous phrases like “make it pop” or “it’s too bland” are difficult to interpret.

Design is subjective. What “pops” to you and what “pops” to your designer could be two different things. You might think “pop” means brighter colours. I might think “pop” means bigger and bolder fonts – more contrast in the design. Do you see how this can cause problems and can be misinterpreted?

Don’t expect your graphic designer to know what you mean. Be specific so they don’t have to guess. Tell your graphic designer exactly what you like and don’t like about the design. Is it the font? The colours? The imagery? Specific language is harder to misinterpret. Your graphic designer is more likely to understand your concerns if you can point out exactly what’s bothering you.

2. Don’t micro-manage your graphic designer

Present your graphic designer with the problem, not just the solution. Telling your graphic designer to “make the title bigger” doesn’t give them any context. Your graphic designer has no understanding of the problem. They know that you want the title to be bigger. But they don’t know why you want it to be bigger.

By presenting your graphic designer with the problem, they can understand the why. When they understand the why, they can suggest solutions that you may not have thought of. Maybe you want the title to be bigger because it’s too small to read. In this case, making it bigger is probably the best solution.

But what if the problem is that it doesn’t stand out from the rest of the text on the page? In this case, there are many solutions: make the font bigger, use a different font, change the colour, create white space around the title, etc. “Make the title bigger,” isn’t the only solution to this problem. And it might not be the best solution, either.

Tell your graphic designer about the problem you’re having, and trust them to fix it. It’s okay to offer a solution. Just be sure to explain the problem as well so your designer has the chance to weigh in on the decision.

3. Give examples

You’re not a graphic designer, so it can be difficult to express your opinions about design. I get it. But you don’t have to know design lingo to talk about design. If you’re having a hard time finding the right words, use visual examples to illustrate your point. So don’t be afraid to use your resources. Your graphic designer will thank you for providing screenshots and links as an example.

4. Keep your feedback balanced

When asked for feedback, people have a tendency to focus only on the negatives. I think this is because most people view design feedback as a chance to make corrections. So if something doesn’t need correcting, they don’t bother mentioning it.

Don’t get me wrong, negative feedback is extremely important. But positive feedback is important too. Positive feedback gives your designer concrete examples of what is working so they can continue to move in the right direction. This actually makes it easier to address the negative feedback. Aside from that, people just like to receive compliments. Giving your designer positive feedback every now and again is an easy way to keep your working relationship healthy.

5. Don’t be afraid to ask plenty of questions

Feedback should be an open discussion, not just a list of changes that you send off to your graphic designer. Asking thoughtful questions creates a dialogue. I’ve heard clients say that they don’t ask questions because they don’t want to annoy the designer. In reality, it’s the exact opposite.

When it comes to design feedback, there are no stupid or annoying questions. Asking questions shows the graphic designer that you value their opinion and that you’re invested in the project. If you don’t understand something that your graphic designer did, ask them about it. This gives them the opportunity to explain the rationale behind their design choices. You’ll understand things better as a result, and they’ll appreciate your interest.

6. Graphic Designers are used to receiving feedback

I’d be over the moon if you loved the design so much that you didn’t want to change a thing. Realistically, though, that doesn’t happen often. A little criticism won’t hurt our feelings as long as it’s direct and honest. You should feel comfortable sharing both positive and negative design feedback. That said, don’t forget that designers are people too. Opening your work up to feedback is a vulnerable process, even for professionals.

Be thoughtful about the way you frame your design feedback. Make sure the feedback is about the design, not the graphic designer. An easy way to do this is avoid using “you” in your design feedback. Constructive criticism is helpful. Personal insults are hurtful.

Have a graphic design project you need help with? Let’s talk! I’d love to learn all about it on 07845 829 000 or emma@emmabrett.co.uk

Graphic Design

Your logo represents all that you and your business stands for, your goals, objectives, values and aspirations. Your logo is often the first introduction to your business that your customers see, and the first thing your business is judged on so it is crucial to get your logo right. A logo introduces your brand identity, inspires trust and helps your business stand out among your competitors.

A great logo design attracts immediate attention

Your business name combined with your business logo and a snappy strap line will make people curious and encourage them to ask questions about your business helping your logo and business become memorable to your customers. First impressions are key and your business needs to make a bold direct statement.

A clever logo design delivers your message for you

Your logo should visually represent your business subtly telling your customers what you do and how well you do it and this can be achieved with a graphic designers imagination and creativity. Other values which can be woven into your business logo are your businesses values, aspirations, goals, achievements and these can be shown by symbols, colour and fonts.

A great logo design sets you apart from your competitors

A logo and business branding are more often than not neglected by business owners to their own detriment. Many business owners neglect important aspects of promoting, advertising and branding their business as they don’t see the value that graphic design can bring to their business, sales and profit margins. There are many examples of clever advertising that has been very successful in making your business stand out above your competitors and attracting new customers which in turn increases your profit margins.

A great logo design inspires trust

A distinctive logo has the power to attract attention and turn curiosity into loyalty and trust which will encourage your customers to recommend your business to their friends, family and co-workers which will help your business become known and increase your businesses profile.

A great logo design is timeless

Your logo design needs to stand the test of time ensuring that your brand turns from new and exciting, into a trustworthy household name. The right logo will be memorable in the eyes of your customers. It is best practice to avoid using trends and cutting edge design or tweaking your logo design many times throughout your brands lifespan, as it will confuse your customers. It is best to have a classic timeless logo that transmits trust; brand loyalty and can easily stand the test of time.

Have a graphic design project you need help with? Let’s talk! I’d love to learn all about it on 07845 829 000 or emma@emmabrett.co.uk

business, Graphic Design, Logo Design

My stationery design

Your logo and stationery are the first promotional pieces of your business that your existing and potential customers see so it is very important to make a good first impression. Your branded stationery need to convey your company message clearly. The design of your branded stationery, design for print such as flyers, posters, postcards, brochures and digital design such as your website should all have the same design elements and look apart of your branding strategy.

Your business branded stationery will be used for multiple purposes for example you could use your letterhead to write an invoice, a letter to suppliers, a letter to your current customers whatever your branded stationery is used for it is important that it is designed well.

Your Stationery should have a simple layout

A clean design allows brand awareness, and provides focus to your content as a rule of thumb there should be a generous margin around your branded stationery and plenty of white space between all the elements on your branded stationery.

Contact Information

You should include all the ways your customers and suppliers are able to contact you directly including your business name, address, phone number, fax number, email address and website. You could also include your business social media LinkedIn and Facebook addresses so that you can connect on social media but it is not essential to add those. Adding too many ways to be contacted over social media can quickly clutter your branded stationery design and these addresses can be found on your website.

It is possible to have contact information in as small a point size as 7pt/9pt leading in a legible typeface which is appropriate for your business, sends out the right message and is used upon all your branded stationery, design for print, logo design and digital media.

Business logo

It is essential that your business logo is on all your branded stationery it provides the recipient with brand recognition and increases your brand awareness. Typically a business logo is placed at the top of the letterhead either on the left hand side or in the middle. There should be plenty of white space around the logo and other elements shouldn’t be placed too close as it can cause confusion. Make sure your logo isn’t placed too small on the branded stationery or too large on the branded stationery.

Use corporate colours sparingly

Colour is an important part of designing an effective branded stationery and can develop the corporate identity. You should always use a colour that is appropriate for the business sector that you’re in and the chosen colour or colours should be used in the same way throughout your logo design, branded stationery, design for print and digital media to show continuity. Before choosing a colour scheme make sure that your designer does thorough research into the colours your competitors use and colours hat are appropriate making a collection of appropriate colour schemes. Colour should be used sparingly but cleverly to highlight certain aspects such as your contact information, business name a little colour goes a long way.

Choosing a paper stock or board that gives a good impression

There are a vast choice of paper stock and board to choose from make sure you choose a high quality paper or board as it will reinforce a good impression of your business showing that your are a serious professional that cares about all aspects of your business.

Have a graphic design project you need help with? Let’s talk! I’d love to learn all about it on 07845 829 000 or emma@emmabrett.co.uk

 

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Stationery Design

It takes just a quick glance, for someone to evaluate you when you meet for the first time. In this short time, the other person forms an opinion about you based on your appearance, your body language, and how you are dressed. Here are some ways to make a good first impression whether at a networking event, business event or interview.

Smile

A warm and confident smile not only makes a good impression it also puts both you and the other person at ease.

Be Open and Confident

When it comes to making the first impression, body language and a smart appearance are key to making a good impression. Stand tall, smile, make eye contact, greet with a firm handshake. These tips will help you project confidence and encourage both you and the other person to feel better at ease.

Small Talk Goes a Long Way

It may help you to prepare questions you have for the person you are meeting for the first time beforehand. Or, take a few minutes to learn something about the person you meet for the first time before your meeting. Is there anything that you know of that you have in common with this person? If so, this can be a great way to start the conversation and to keep it flowing.

Be Courteous and Attentive

Good manners and polite, attentive and courteous behaviour help make a good first impression. Remember to turn your mobile phone off giving your new acquaintance your undivided attention.

Reliability

Reliability creates trust in a business relationship. When someone decides to do business with you they wants to feel that you will deliver the product on time, in the quantity ordered and to specification. Avoid taking phone calls or diverting your attention away from your new business contact when having that first conversation.

Making a good first impression is key to building long business relationships and encouraging like-minded business people to recommend you to their other contacts and you recommending them to your business contacts. Making a good impression is part using common sense and part preparation.

business networking, networking

The article ‘How important is it for a company to have a great logo?’ by Peter Shadbolt Business reporter, makes a number of really good points such as customers the large businesses such as McDonalds, Apple and Nike are brands that customers instantly recognise and remember. The article also raised that a logo needs to reflect your business and is the first impression a business presents to its customers. The article references a number of well established companies that have tried to rebrand themselves, a famous example being Gap and how  their customers persuaded them to keep its existing logo design.

Have a graphic design project you need help with? Let’s talk! I’d love to learn all about it on 07845 829 000 or emma@emmabrett.co.uk

Graphic Design, Logo Design

For as long as I can remember, I have always had a keen interest in graphic design and typography.

I was employed by well-known cosmetics company The Body Shop, my mum worked in the Communications department alongside Editors, photographers and Graphic Designers. I worked on the same floor a few desks away in Administration. Whenever I got a chance I used to sit with the Graphic Designers and they would explain their projects, encouraging me to go to Northbrook College, Sussex to study HNC Graphic Design.

Before going to Northbrook College, I enrolled and completed a City & Guilds in Desktop Publishing and was awarded a Distinction. At last September came and the HNC Graphic Design course at Northbrook College, Sussex started. Nervous about meeting my classmates and what to expect on the course I was quickly put at ease by the very knowledgable course Leader Carole Coren and Typography Lecturer Chris Lawther. I absorbed all the lecturers taught me, spent hours in the library surrounded by Graphic Design and Typography books, eager to learn more.

Six months after completing both Graphic Design courses, I was employed in my first design job. Enjoying the job, learning a lot about printing, setting up artwork for print, increasing my skills using Adobe CS4 and gaining over five years of design experience I decided to upgrade my design qualifications and enrolled in the FDA Graphic Design course at Northbrook College. Again I felt nervous and unsure on my first day on the new course but quickly got to know my classmates and settled into the design briefs once more. I was lucky to be taught by Course Leader Sue Sanders who has a vast amount of knowledge on Graphic Design and Exhibition Design. I thoroughly enjoyed the course, learnt a lot, gained confidence and was awarded a Distinction.

After completing the FDA Graphic Design course, I enrolled in the top up BA (Hons) Graphic Design course, taught bu Illustrator Mike Chester and experienced Graphic Designer Gary Thompson. Here I built upon what I had already learned and knew, developing my unique design style.

After successfully completing the course and being awarded a 2:1 I gained experience in two graphic design companies before deciding to become a Freelance Graphic Designer using the skills and knowledge I have learnt in the courses I have attended and the experience I have gained in the design industry.

I would advise anyone interested in Graphic Design and wanting to become a Graphic Designer to enrol on a course, work hard, learn all you can, practice and build your software skills and a strong design portfolio and fulfil your passion!

Have a graphic design project you need help with? Let’s talk! I’d love to learn all about it on 07845 829 000 or emma@emmabrett.co.uk

business, Graphic Design

Business logo’s are a part of our daily life and can be seen on the way to work, when driving down the motorway, on the television, in your favourite magazine and upon your favourite technology.

Purpose of a logo design

A logo visually represents a businesses unique identity using appropriate colours, fonts and a recognisable symbol providing essential information about a business that allows customers to identify with the company’s core brand.

Your logo is the first thing your potential customers see. A logo which is not aesthetically pleasing will stick in the customer’s mind as a brand to avoid. A forgettable, unremarkable logo will slip through the customer’s mind never to be thought of again.

A good logo can stand the test of time communicating in an instant a clear message what the brand is all about becoming a recognisable and memorable symbol.

For businesses, it’s about understanding what they want their brand to communicate, and for designers it’s about translating that message for customers through text, colour, line, and form, with each of these elements defined by the goals of the brand.

The path to a unique logo should be highly personal and well-researched but this is not always the case.

Crowdsourcing logo designs

The most common snag to the logo design process is the idea that the perfect logo can and should be designed in a few hours.

Crowdsourcing websites indicate that if you sign up and upload a design brief that you will get in a matter of hours many unique logo designs that you can use as your business logo. Quite often the results from the logo design projects are poorly thought out, badly designed logos which do not represent the project brief accurately.

Crowdsourcing websites damage the graphic design profession

Crowdsourcing websites give unrealistic expectations of a quick turnaround of a logo design, unlimited revisions and multiple designs. Unfortunately many of the logo’s seen on crowdsourcing websites are copies of well-known, well recognised logo’s and aren’t the original or unique logos that you would receive from a professional Graphic Designer.

Most professionals in the Graphic Design world have nurtured their creative skills, have degrees in Graphic Design and have gained experience either working in an agency or have set up a freelance career. Many designer such as myself have a tried and tested logo design process combined with telephone conversations and client meetings to find out the exact needs of the client.

Choosing a freelance Graphic Designer vs Crowdsourcing websites

Choosing a freelance Graphic Designer over the use of a crowdsourcing website does not, of course, guarantee a perfect logo; a designer charging a significant amount of money for their logo design services should also be spending a significant amount of time talking with you, researching, and creating logo design choices for you to browse.

If they do not outline this as part of their logo development process, avoid them and look for another designer! Your business is unique, your brand needs to be unique, and a logo developed too quickly, can have negative effects on your businesses image. Yes, tailored logos cost more; but they also withstand the test of time, become memorable and recognisable symbols.

Have a logo design project you need help with? Let’s talk! I’d love to learn all about it on 07845 829 000 or emma@emmabrett.co.uk

Graphic Design, Logo Design

What is branding?

Branding your business and by that I mean having a logo that accurately reflects what your business does, is about and your values and goals, having branded stationery – letterhead, business card and compliment slip clearly designed to reflect your company. having promotional materials – flyer design, postcard design, brochure design, poster design etc having those promotional materials all consistently styled so they look like they belong to the same business using the same fonts, colours, design and layout.

Why is branding important to your business?

  1. Branding improves customer recognition of your business and what it does
  2. Branding creates trust between your business and your existing and potential customers
  3. Branding encourages new customers to purchase your products or services
  4. Your brand sets your business apart from your competitors
  5. A strong brand helps your business to connect with your customers emotionally
  6. A strong brand will provide your business with value

Branding is about much more than a logo, customer experience, brand promises, business philosophy and culture.  It is all of the characteristics of what makes your business unique and sets you apart from your competition. It is these differences between businesses that sets you apart and how this is portrayed and marketed is what makes businesses leaders in their market sectors.

Have a branding project you need help with? Let’s talk! I’d love to learn all about it on 07845 829 000 or emma@emmabrett.co.uk

branded stationery, branding, business, Corporate Identity, designing for print, flyer design, Graphic Design, Logo Design, printing, Stationery Design

There are many reasons why businesses needs a Graphic Designer, below are the important ones:

A Graphic Designer can make your business look professional giving a good first and long-lasting impression

A Graphic Designer can present your business visually using fonts, colour and illustrations that create the best impression of your business to your customers as well as advise and source the best printer and paper for your creative artwork to be printed on.

Good graphic design sets your business apart from your competitors

Good graphic design that is creative telling your business story will stand out to your current and potential customers. Having consistent branding on all of your print and digital designs consciously and sub consciously remembered in your customers minds.

A business using eye-catching graphic design is perceived to be professional and trustworthy

A business using a distinctive consistent branding are conveyed through the design professional and trustworthy to their customers by choosing to present themselves in the best possible light to their customers. All representations of your brand should be visually similar ensuring that your brand is recognisable. Graphic design plays an integral part for any business to grow giving customer a memorable picture about your business products or services.

It is important to brand your business in a positive eye-catching way using imagery, colour and fonts. It is also important to make sure that your business brand is consistent across all your print and digital media. Graphic Design is very important to all businesses as your business logo or business card could be the first thing your customers judge you on and so every business needs to make sure that they are presenting themselves in the best way giving the best impression they can. Visually graphic design has a huge influence on how a customer perceives a business and can influence customers perceptions.

Have a graphic design project you need help with? Let’s talk! I’d love to learn all about it on 07845 829 000 or emma@emmabrett.co.uk

branding, Corporate Identity, Graphic Design