A few simple guidelines is all it takes to craft great design feedback.
Whether you communicate with me in person, over the phone, or via email, these tips will ensure that I understand your needs so you get the design that suits the brief and your target audience. A good Graphic Designer and Client relationship is the foundation of a successful partnership. There are many key factors that can help nurture and strengthen it including:
Effective feedback can turn a good design into a great design
Client feedback is one of the most important parts of the design process. I like to ask you for regular feedback throughout the design process. Feedback is an opportunity for me to check in with you to hear your opinions making sure you’re happy with the design. This will keep us both on the same page making sure the graphic design project is heading in the right direction.
It is important that we establish a strong bond early on that is built on strong communication. The communication strategies I will use with you include clearly stating my working hours so if you have a question you need answering promptly you can ring my mobile or email me whichever you are most comfortable with. Likewise I will always keep you updated on the progress of our design project so you are aware of my progression.
Building a long lasting relationship
I am able to listen to your needs and business challenges and provide you with a creative solution that takes into consideration all your aims and solves them using good design practices. I always successfully execute each design project on time and budget confident that the creative solution will solve your challenges.
Be specific with your feedback
Don’t be vague with your design feedback instead try being direct. Ambiguous phrases like “make it pop” or “it’s too bland” are difficult to interpret.
Design is subjective. What “pops” to you and what “pops” to me could be two different things. You might think “pop” means brighter colours. I might think “pop” means bigger and bolder fonts – more contrast in the design. Do you see how this can cause problems and can be misinterpreted?
Always tell me exactly what you like and don’t like about the design. Is it the font? The colours? The imagery? Specific language is harder to misinterpret. I will understand your concerns if you can point out exactly what’s bothering you.
Don’t micro-manage me
Telling me to “make the title bigger” doesn’t give me any context. I don’t understand the problem. I know you would like the title bigger but I need to understand why. Presenting me with the problem, so I can understand why. When I understand why, I can suggest solutions that you may not have thought of. Maybe you want the title to be bigger because it’s too small to read. In this case, making it bigger is the best solution.
But what if the problem is that it doesn’t stand out from the rest of the text on the page? In this case, there are many solutions: make the font bigger, use a different font, change the colour, create white space around the title, etc. “Make the title bigger,” isn’t the only solution to this problem and it might not be the best solution.
Give me examples
You’re not a Graphic Designer, so it can be difficult to express your opinions about design I understand this. But you don’t have to know the graphic design lingo to talk about design. If you’re having a hard time finding the right words, use visual examples to illustrate your point. So don’t be afraid to use your resources. I will thank you for providing screenshots and links as examples.
Don’t be afraid to ask me plenty of questions
Feedback is an opportunity to have an open discussion, not just a list of changes that you send off to me. Asking thoughtful questions creates a dialogue. I’ve heard clients say that they don’t ask questions because they don’t want to annoy me. In reality, it’s the exact opposite.
When it comes to design feedback, there are no stupid or annoying questions. Asking questions shows me that you value my opinion and that you’re invested in your project. If you don’t understand something that I did, ask me about it. This gives me the opportunity to explain the rationale behind my design choices. You’ll understand things better as a result, and I will appreciate your interest.
I am used to receiving feedback
I’d be over the moon if you loved the design so much that you didn’t want to change a thing. Realistically, though, that doesn’t happen often. A little criticism won’t hurt my feelings as long as it’s direct and honest. You should feel comfortable sharing both positive and negative design feedback.
Be thoughtful about the way you express your design feedback. Make sure the feedback is about the design, not me. An easy way to do this is avoid using “you” in your design feedback. Constructive criticism is helpful. Personal insults are hurtful.
Call me on 07845 829 000 or use my contact form to arrange a free 30 minute consultation