Your logo is the first piece of your brand that your customers judge you on, and it is crucial to make a good first impression. Your logo identifies your business and can influence whether customers purchase your products or services or a competitors, can impact their perception of your brand and overall attitude.
On a daily basis we see hundreds if not thousands of different logos whether on the journey to work, walking around the town or while watching TV. The most successful logos are the ones that have the following five characteristics:
Your logo design needs to be original
You are establishing your own brand identity, and should have a logo which should not be easily confused with any other business. Every company has their own unique logo solution not just for legal reasons. There have been occasions when businesses have taken imitation too far. For example Sainsbury’s ran into issues branding their ‘Classic Coke’ range of fizzy drinks using lettering, colour and layout which was very similar to ‘Coca-Cola’s’ designs.
Your logo design needs to be expressive
Your logo whether it is a word mark, graphical symbol or a combination of both should reflect the character, mood and tone of your business – in many ways it could be described as a summary of the qualities of your businesses services and or products.
Your logo needs to be simple
A simple logo is easy recognised, versatile and memorable. A great example of this is the Nike logo it works well in black and white, at a variety of sizes, is original and easily memorable.
Your logo design needs to be memorable
Your logo needs to make a strong impact upon its target and existing customers consciously and subconsciously. This can be accomplished in a variety of ways: being unique, keeping it simple, using a clever concept or play on a business’ name, making an emotional connection with your viewer, and more. Simple logos are the ones people can recognize and remember the most. To create a memorable logo you must also take into account the next two characteristics:
Your logo design needs to be uncomplicated
Your logo should be simple and easy to remember while making a positive impression on your customers. Your logo should represent a flavour of what your business does and represents, a complicated detailed logo is harder to remember than simple logo. To make the best impact a simple memorable logo is ideal.
Your logo needs to be versatile
Your logo needs to be effective in a variety of ways, it needs to be scalable and still look great, look effective on a large billboard, marketing materials as well as on your website or mobile application. Your logo also needs to work well in a variety of different layouts such as horizontal and vertical. Your logo needs to work well in black and white as well as colour, so you have the option to reduce your printing costs.
If you need a new logo or a rebrand let’s talk! I’d love to learn all about it on 07845 829 000 or email@example.com