The importance of design for small businesses

Business Start Up Tips

Despite the huge influence graphic design has in our daily lives, all too often businesses treat design as a luxury. When it comes to small businesses, who typically run on limited resources, many adopt a ‘we can do it ourselves’ attitude. The problem with this is that creative tasks such as Branding, Logo Design and Graphic Design for Print, are highly skilled activities which should be taken seriously. While all small businesses wants a beautiful website, clever logo and compelling marketing material, they’re not always willing to pay professional rates to get them. Graphic Design should be perceived as an investment not just another expense.

Many businesses try to save money by having design work done cheaply by a friend or colleague who has little or no adequate training. Some even search for cheaper options on the web or try to design things themselves. As much as we’d all like to think our minds are capable of creating effective designs, professional designers such as myself have had years of education, experience and industry know-how that simply can’t be beaten.

First impressions are really important

First impressions count and you only have one chance! Potential customers will judge your business in seconds on visual appeal alone. High quality design gives businesses credibility and that’s priceless. It doesn’t matter if you have a fantastic product; if your brand is poorly designed it’s unlikely people will take the time to investigate your services.

Good Graphic Design can tell your business story

I can take you far beyond a simple logo. I can create a solid brand identity with consistency across every customer-facing aspect of your business. Your brand identity is a carefully coordinated overall visual style which encompasses everything from colour choice, typographic style, selection of typefaces and the quality and finish of your stationery and marketing materials.

This will encourage your loyal and potential customers to browse your website longer or pass your well designed booklet to friends and family. A badly designed booklet will give a bad impression making customers more likely to purchase products or services from your competitors.

Branding makes a business memorable

Thoughtful design evokes the right image so it’s important that your potential customers get a feel for what your business does. I can ensure that your brand marketing materials have a consistent look and feel throughout. This consistency means customers will have the same experience when visiting your website as they do reading your marketing material. Therefore your business becomes recognisable and, more importantly, memorable.

Creativity can differentiate your business from your competitors

Creativity can help your business stand out. While price, quality and customer service can all differentiate businesses from each other, a strong visual identity can set you apart from the rest. It’s vital to invest in design from the outset. If you don’t, you may end up going through an expensive rebranding process or lack a consistent style across your communications online and in print.

Quality design has longevity. Investing in me from the outset is no more expensive than paying for below average design two or three times, several years down the line. Rebranding your businesses image can also be detrimental and you can run the risk of losing your existing customer base. Refocusing your efforts and redefining your businesses image can be a waste of time and money, so it’s important to get it right first time.

Spending more money upfront on graphic design will save you time and money in the long run

Working with a me isn’t just about the immediate future. It should be regarded as a long-term relationship, similar to that of your Accountant or Lawyer. As your business evolves, so will your graphic design requirements. Having a good relationship with me means that any future requirements will be easier to organise and the amount of time you spend on design work won’t need to cost the earth.

Call me on 07845 829 000 or use my contact form to arrange a free 30 minute design consultation






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