The question of how much logo design costs has been debated by clients and designers for decades. However, the more important issue businesses should be considering when looking for a logo design or a complete rebrand is the value logo design offers. There are many benefits that make it a worthwhile investment:
1. Reduces Risk
It is important to consider where your logo will be used. Many businesses place their logo on everything from a website to business cards, catalogues, flyers, signage, mobile applications, products, and advertising. Therefore it is critical that your logo is scalable and looks great at large and small sizes. It must also be effective in the long run. The last thing you need, is to incur more expenses for a logo redesign and rebrand. Consider how valuable it is to invest in professional logo design to reduce that risk.
This figure will vary depending on the size and budget of your business. For example, a start-up business needing a logo that will be displayed on their product catalogue receives two logo proposals: one for £500 and one for £5,000. They plan on spending £100,000 in printing costs. The lower estimate is very affordable. However, the perceived value and quality may seem low and possibly not worth the risk of incurring more costs if the logo does not work out. On the other hand, the higher estimate may be perceived as having more value and quality. The start-up business may be suspicious of a low estimate and choose to invest more money into their logo design to the reduce risk. In the case of a small business with a small budget, £5,000 could mean an entire month of sales. Therefore, the less risky option could be the £500 proposal. They may consider investing more in logo design in the future once the business grows. Regardless of the situation, professional logo design is a good way businesses can reduce the risk of extra expenses caused by an unsatisfactory logo.
2. Makes Good Impressions
Another way a professional logo proves its worth is by reducing the risk of making bad impressions. Keep in mind that your logo is the first thing your customers see. It is the face of your business and often the first introduction to your brand. Your logo plays a major role in how your current and potential customers view your business. In a market saturated with competition, the stakes to stand out are high because businesses such as yourselves have seconds to make a good impression. Weak and disorganized branding suggests the same about a business. A strong logo gives your business the attention it deserves and a chance to make a positive and long-lasting impression.
3. Builds Trust
When a business takes its identity seriously, customers will perceive it as being serious and reputable. Good logo design conveys an image of professionalism and trustworthiness. As a result, your customers are more likely to engage with your businesses. Building trust is not only important for attracting and converting customers, but also for retaining them. Loyal customers are also more likely to become brand advocates that provide valuable social proof to businesses.
4. Has Longevity
Good logo design proves worthy when it has longevity. I know how to create a logo that stands the test of time. Online logo makers allow users to design a logo using stock graphics and fonts. The end result though is generic and will likely need to be redesigned. They may be a good starting point for businesses with a tight budget. But they are certainly not an effective long-term solution.
There are specific goals a logo must accomplish to be successful. A professionally designed logo from me will be original, unique, simple, scalable, memorable, timeless and versatile. That is the mark of professional logo design. Call me on 07845 829 000 or use my contact form to discuss how a logo designed by me will add value to your business